With the right design and proper animations, it’s difficult to not notice and follow through that customer journey.
If you use Google Web Designer to create these rich HTML adverts, you are on the winning side of achieving engagement with your potential customer. With Google creating the tools, it stands to reason that they would be on the cutting edge of technology.
GOOGLE WEB DESIGNER MOBILE SOFTWARE
Using software regularly means you need to keep up to date with current trends and requirements of that software. The design team at House Digital create adverts for clients all the time using Google Web Designer and to great effect. It’s like having a tiny little website in an advert. Using code comes with other advantages, such as the ability to have numerous CTA’s, multiple pages, video content, and more.
Google has provided us with the tools to create HTML5 adverts, which can be animated using code, instead of costly ‘frame-by-frame’ animation (such as GIF’s). This is where Google Web Designer comes in GIF’s are great in some circumstances, however they aren’t the best solution for adverts as they can break the boundaries when it comes to file size, meaning slower loading times or just no loading at all. Most people know that if you want to animate an image, you would have to create a GIF (no matter how you pronounce it). The best way to do this is with great design and eye–catching animations. With that in mind, we know that in order to combat this ‘blindness’, we need to make our adverts stand out against the bland everyday ‘advert canvas’. We see them in our peripheral but our mind blocks them out as it’s an all too common occurrence. The problem with seeing adverts so frequently is that we become blind to them. When you browse the internet – be it for shopping, social, or other – you will be greeted by adverts depending on the site you’re visiting, you could potentially see 10’s of adverts per visit.
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